le 19 September 2018 Shuo Digital on TV Apolline Chorand, co-director of Shuo Digital, was interviewed by the journalist Marie Mamgioglou in Télématin’s “Echoes of the World” program, on September 19th. This interview was about the Chinese TV…
le 11 September 2018 Shuo Digital in the news #2 Élodie Le Gal, co-director of Shuo Digital has been interviewed by Le Journal des Entreprises (“Companies’ Journal”) about the “New Retail” method used by Alibaba. The disappearance of frontiers between…
le 28 August 2018 Discovering Chinese sale festival Throughout the year, Chinese calendar is punctuated by multiple festivals. These either traditional or modern cultural practices shape the consumption and habits of the population. Holidays offer occasions to go…
le 27 July 2018 The after sale service, a necessity for business in China What to do if the product you bought is deficient? The most common idea is to ask the after sale service of the brand. Except that it is often neglected…
le 27 June 2018 E-commerce in China: one market, several ways in While Chinese people’s purchasing power keeps on increasing, their access to Internet improves year by year. These two trends lead to an unparalleled phenomenon: the development of the Chinese ecommerce.…
le 28 May 2018 Shuo Digital in the news #1 With the emergence of e-commerce in the whole world, the disappearance of physical stores could have been predictable. However, against all odds, the evolution of consumers’ behavior and technological advances…