Conference – How to navigate between internet control and business opportunities in China ?
For the launch of the Asia Club of AEGE (Association de l’Ecole de Guerre Economique) on March 28th 2018, Shuo Digital hosted a conference tackling the questions of Internet monitoring and technological advances in China. This introduction to the Chinese digital ecosystem was followed by a presentation of the main actors of the digital economy and the opportunities for French companies.
Inspiring by its culture and its different consumption habits, it is important for our partners to have a global understanding of the country. In order to create a communication strategy able to reinforce the image of a brand or a product, our partners need to learn how to navigate in this environment that can sometimes appear hostile.