{"id":863,"date":"2017-11-12T13:46:35","date_gmt":"2017-11-12T12:46:35","guid":{"rendered":"http:\/\/www.shuo-digital.com\/?p=863\/"},"modified":"2018-09-28T10:32:18","modified_gmt":"2018-09-28T08:32:18","slug":"%e7%9b%b4%e6%92%ad%e7%9a%84%e5%bf%ab%e9%80%9f%e5%8f%91%e5%b1%95","status":"publish","type":"post","link":"http:\/\/www.shuo-digital.com\/zh-hans\/%e7%9b%b4%e6%92%ad%e7%9a%84%e5%bf%ab%e9%80%9f%e5%8f%91%e5%b1%95\/","title":{"rendered":"\u76f4\u64ad\u7684\u5feb\u901f\u53d1\u5c55"},"content":{"rendered":"<p>\u00ab \u76f4\u64ad\u00a0\u00bb \u5c31\u662f\u65e5\u5e38\u65f6\u523b\u7684\u76f4\u64ad\uff0c\u6240\u6709\u7684\u4e92\u8054\u7f51\u7528\u6237\u53ef\u4ee5\u5229\u7528\u8fd9\u4e2a\u529f\u80fd\u3002\u4e0d\u8fc7\uff0c\u5728\u4e2d\u56fd\u4e00\u822c\u7528\u8fd9\u4e2a\u529f\u80fd\u7684\u4eba\u5927\u90e8\u5206\u662f\u5173\u952e\u610f\u89c1\u9886\u8896 (Key Opinion Leaders \u2013 KOL)\u3002\u56e0\u4e3a\u624b\u673a\u662f\u4e2d\u56fd\u4eba\u65e5\u5e38\u751f\u6d3b\u91cc\u5f88\u91cd\u8981\u7684\u4e00\u4e2a\u5de5\u5177\uff0c\u6240\u4ee5\u76f4\u64ad\u8fd9\u4e2a\u73b0\u8c61\u53d1\u5c55\u5f97\u5f88\u5feb\u3002\u8fd9\u4e2a\u73b0\u8c61\u7684\u53d1\u5c55\u4e5f\u662f\u56e0\u4e3a\u00a0\u00ab\u00a0\u6570\u5b57\u539f\u751f\u00a0\u00bb (digital native)\u4e60\u60ef\u4e00\u76f4\u5728\u7ebf\uff0c\u7279\u522b\u662f\u5728\u4e2d\u56fd\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>\u65f6\u5c1a\u4e0e\u5962\u534e\uff0c\u76f4\u64ad\u7684\u7b2c\u4e00\u4e2a\u7528\u6237\u3002<\/strong><\/h1>\n<p>2016\u5e74\uff0c\u7528\u76f4\u64ad\u7684\u4e92\u8054\u7f51\u7528\u6237\u8fbe\u5230\u4e863.25\u4ebf\uff0c\u5c31\u662f\u4e2d\u56fd\u4e92\u8054\u7f51\u7528\u6237\u7684\u4e00\u534a\u3002\u8fd9\u5c06\u5e26\u6765\u4e8618\u4ebf\u5229\u6da6\u3002<\/p>\n<p>\u53ef\u4ee5\u5728\u8bb8\u591a\u5e73\u53f0\u7528\u8fd9\u4e2a\u529f\u80fd\u3002\u6700\u6709\u540d\u7684\u4e00\u4e2a\u5f53\u4e2d\u662f2015\u5e74\u63a8\u51fa\u7684\u7f8e\u62cd (Meipai)\u3002\u8fd9\u4e2a\u5e73\u53f0\u88ab\u65f6\u5c1a\u548c\u5962\u534e\u724c\u5b50\u7528\u5f97\u4e0d\u5c11\u3002\u8fd9\u4e9b\u724c\u5b50\u8ba9\u4ed6\u4eec\u7684\u7740\u540d\u5609\u5bbe\u5728\u4ed6\u4eec\u7ec4\u7ec7\u7684\u6d3b\u52a8\u5e55\u540e\u62cd\u6444\uff0c\u4f8b\u5982\u5728\u65f6\u88c5\u5468\u671f\u95f4\u3002<\/p>\n<p>\u5973\u6f14\u5458\u8303\u51b0\u51b0(Fan Bingbing)\u6216\u9648\u747e(Chen Jin)\u4e0e\u7c89\u4e1d\u5206\u4eab\u4e86\u6f14\u51fa\u7684\u51c6\u5907 (\u4f8b\u5982\uff0c\u7ed9\u7c89\u4e1d\u770b\u54c1\u724c\u521b\u4f5c\u7684\u670d\u88c5\uff0c\u6216\u5316\u5986\u5e08\u7684\u63d0\u793a\u548c\u6280\u5de7)\u3002\u63a5\u7740\uff0c\u5979\u4eec\u4ece\u524d\u6392\u5ea7\u4f4d(front-row seat)\u4e0a\u62cd\u6444\u4e86\u6e38\u884c\u961f\u4f0d\u3002\u8fd9\u6837\uff0c\u79fb\u52a8\u7528\u6237\u6216\u8ffd\u968f\u8005\u53ef\u4ee5\u4ece\u660e\u661f\u548c\u5f71\u54cd\u7740\u7684\u773c\u91cc\u770b\u5230\u4ed6\u4eec\u7684\u751f\u6d3b\u3002\u8fd9\u4e9b\u7c89\u4e1d\u53cd\u8fc7\u6765\u4f1a\u63a8\u52a8\u8fd9\u4e9b\u54c1\u724c\u3002<\/p>\n<p>\u8fd9\u79cd\u5a92\u4f53\u7684\u4f18\u70b9\u662f\u89c2\u4f17\u7684\u54cd\u5e94\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u54c1\u724c\u7684\u5373\u65f6\u901a\u8baf\u968f\u610f\u548c\u5bf9\u65b9\u7684\u00a0\u00ab\u00a0\u660e\u661f \u00bb\u4ea4\u6d41\u3002\u4ece\u5e73\u53f0\u7684\u5373\u65f6\u901a\u8baf\u4fe1\u606f\u67d0\u4e2a\u724c\u5b50\u53ef\u4ee5\u770b\u5230\u8ffd\u968f\u8005\u5bf9\u8fd9\u4e9b\u65b0\u4ea7\u54c1\u6216\u6c9f\u901a\u65b9\u5f0f\u7684\u53cd\u5e94\u5e76\u53ef\u4ee5\u8bc6\u522b\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-640\" src=\"http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/Livestream1-174x300.png\" alt=\"\" width=\"174\" height=\"300\" srcset=\"http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/Livestream1-174x300.png 174w, http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/Livestream1-768x1321.png 768w, http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/Livestream1-596x1024.png 596w, http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/Livestream1.png 1073w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-641\" src=\"http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/livestream2-174x300.png\" alt=\"\" width=\"174\" height=\"300\" srcset=\"http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/livestream2-174x300.png 174w, http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/livestream2-768x1326.png 768w, http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/livestream2-593x1024.png 593w, http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/02\/livestream2.png 1071w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/><\/p>\n<p><strong>\u4e24\u4e2a\u76f4\u64ad\u8005\u5728 Nice \u76f4\u64ad\u5e73\u53f0\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>\u00ab\u00a0\u76f4\u64ad\u8005\u00a0\u00bb, \u65b0\u7684\u4e00\u79cd\u4e1a\u52a1\u3002<\/strong><\/h1>\n<p>\u5176\u5b83\u8f6f\u4ef6\u50cf UpLive \u8ba9\u5c1a\u672a\u6d41\u884c\u7684\u5e74\u7ecf\u4e92\u8054\u7f51\u7528\u6237\u5728\u4e00\u4e2a\u955c\u5934\u5bf9\u9762\u7ed9\u522b\u4eba\u770b\u4ed6\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u3001\u5316\u5986\u3001\u5531\u6b4c\u53ca\u3002\u4ed6\u4eec\u7531\u4f59\u8ffd\u968f\u8005\u53d1\u7684\u8d34\u5b50\u53ef\u4ee5\u5f97\u5230\u5de5\u8d44\u3002\u4f8b\u5982\uff0c\u4e00\u4f4d\u5728\u56db\u5ddd\u7684\u519c\u6c11\u7ed9\u4ed6\u7684200\u00a0000\u8ffd\u968f\u8005\u76f4\u64ad\u4ed6\u7684\u65e5\u5e38\u751f\u6d3b\uff0c\u8ba9\u4ed6\u4eec\u4e86\u89e3\u4ed6\u7684\u751f\u547d\u3002\u7531\u4e8e\u8fd9\u4e2a\u6d3b\u52a8\u4e0e\u8ffd\u968f\u8005\u9001\u4ed6\u7684\u7535\u5b50\u793c\u7269\u548c\u8d34\u5b50\uff0c\u8fd9\u4f4d\u519c\u6c11\u6bcf\u4e2a\u6708\u53ef\u4ee5\u6536\u52301\u00a0500$ \u5de6\u53f3\u7684\u85aa\u6c34\u3002<\/p>\n<p>\u56e0\u4e3a\u76f4\u64ad\u7684\u53d1\u5c55\u5e76\u4e3a\u4e86\u8d5e\u52a9\u76f4\u64ad\u8005\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u673a\u6784\u88ab\u521b\u5efa\u4e86\u3002\u8fd9\u4e9b\u673a\u6784\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u5546\u4e1a\u5e76\u7ed9\u76f4\u64ad\u8005\u63d0\u4f9b\u4e00\u4e2a\u5de5\u4f5c\u73af\u5883 (\u50cf\u4e00\u573a\u6709\u6295\u5f71\u4eea\u548c\u5de5\u5177\u7684\u573a\u666f)\u3002\u5176\u673a\u6784\u4e5f\u53ef\u4ee5\u7ed9\u67d0\u4e2a\u724c\u5b50\u63a8\u5b58\u4e00\u4f4d\u53ef\u4ee5\u6ee1\u8db3\u4ed6\u4eec\u8981\u6c42\u7684<a href=\"http:\/\/www.shuo-digital.com\/zh-hans\/shuo-digital-%e5%9c%a8lcf%e5%b9%bf%e6%92%ad%e7%94%b5%e5%8f%b0%e6%92%ad%e9%9f%b3\/\" target=\"_blank\" rel=\"noopener\">\u5173\u952e\u610f\u89c1\u9886\u8896<\/a> (KOL)\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>\u7ed9\u7535\u5b50\u5546\u52a1\u4e00\u4e2a\u5c0f\u63d0\u5347<\/strong><\/h1>\n<p>\u5728\u4e2d\u56fd\uff0c\u624b\u673a\u5728\u4e2a\u4eba\u751f\u6d3b\u7684\u6838\u5fc3\uff0c\u56e0\u6b64\u8fd9\u79cd\u548c\u5ba2\u6237\u7684\u63a5\u8fd1\u5173\u7cfb\u53ef\u4ee5\u4fc3\u8fdb\u7535\u5b50\u5546\u52a1\u3002\u5728\u8fde\u7eed\u6027\uff0c\u963f\u91cc\u5df4\u5df4\u4e5f\u63a8\u51fa\u4e86\u5929\u732b(TMall)\u7684\u4e00\u4e2a\u76f4\u64ad\u5e73\u53f0\uff0c\u8be5\u53e3\u53f7\u662f\u00a0\u00ab \u73b0\u5728\u770b\uff0c\u7acb\u523b\u4e70\u00a0\u00bb\u00a0: \u4e00\u4f4d\u5f71\u54cd\u8005\u76f4\u64ad\u5e73\u53f0\u7684\u4e00\u4e2a\u7269\u54c1\u65f6\uff0c\u8ffd\u968f\u8005\u53ef\u4ee5\u7acb\u523b\u8d2d\u4e70\u8fd9\u4e9b\u4ea7\u54c1\u3002\u6700\u706b\u7684\u76f4\u64ad\u8005\u4e00\u5929\u5185\u53ef\u4ee5\u83b7\u5f971\u00a0000 \u9500\u552e\u4ee5\u4e0a\u3002\u66f4\u591a\u7684\u662f\uff0c\u5927\u5bb6\u53ef\u4ee5\u7528\u8fd9\u79cd\u65b0\u7684\u5e7f\u544a\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u6309\u7167<a href=\"https:\/\/www.credit-suisse.com\/corporate\/en\/articles\/news-and-expertise\/china-s-internet-winners-201710.html\" target=\"_blank\" rel=\"noopener\">\u745e\u58eb\u4fe1\u8d37\u94f6\u884c<\/a>\u7684\u4e00\u4e2a\u8c03\u67e5\uff0c50%\u4ee5\u4e0a\u7684\u4e00\u4e2a\u963f\u91cc\u5df4\u5df4\u5e02\u4e95\u00a0\u00ab\u00a0\u6dd8\u5b9d\u00a0\u00bb\u7528\u76f4\u64ad\u65b9\u5f0f\u4e3a\u4e86\u63a8\u5e7f\u4ed6\u4eec\u5356\u7684\u7269\u54c1\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u4e2d\u56fd\u7684\u5ba1\u67e5\u8fd8\u5728\u6f5c\u4f0f\u7740\u30022017\u5e74\u65f6\uff0c\u4e2d\u56fd\u653f\u5e9c\u5ba1\u67e5\u4e86\u4e09\u4e2a\u5e73\u53f0\u7684\u76f4\u64ad\u3002\u539f\u56e0\u662f\u00a0\u00ab\u00a0\u8a00\u8bba\u4e0e\u5185\u5bb9\u4e0d\u5f53 \u00bb\u3002\u540c\u6837\uff0c\u5916\u56fd\u4eba\u7684\u8d26\u6237\u4e5f\u88ab\u5f53\u5c40\u5ba1\u67e5\u4e86\u3002\u60f3\u6ce8\u518c\u8d26\u6237\u548c\u7ee7\u7eed\u76f4\u64ad\u7684\u5916\u56fd\u4eba\u9700\u8981\u5148\u5f97\u5230\u6587\u5316\u90e8\u7684\u6388\u6743\u3002\u770b\u4ee5\u4e0a\u7684\u60c5\u51b5\u65f6\uff0c\u6bcf\u4e00\u4e2a\u60f3\u5728\u4e2d\u56fd\u53d1\u5c55\u7684\u516c\u53f8\u9700\u8981\u6ce8\u610f\u4ed6\u4eec\u7684\u6570\u5b57\u7b56\u7565\u56e0\u4e3a\u4fdd\u62a4\u516c\u53f8\u7684\u58f0\u8a89\u7684\u786e\u91cd\u8981\u3002\u4e3a\u6b64\uff0c\u7167\u987e\u83ab\u516c\u53f8\u7684\u4e1a\u52a1\u65f6\u53ef\u4ee5\u505a\u5f7b\u5e95\u7684\u89c2\u5bdf\u800c\u6700\u597d\u4f7f\u7528\u4e86\u89e3\u7ecf\u6d4e\u4e0e\u6cd5\u5f8b\u6807\u51c6\u7684\u987e\u95ee\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab \u76f4\u64ad\u00a0\u00bb \u5c31\u662f\u65e5\u5e38\u65f6\u523b\u7684\u76f4\u64ad\uff0c\u6240\u6709\u7684\u4e92\u8054\u7f51\u7528\u6237\u53ef\u4ee5\u5229\u7528\u8fd9\u4e2a\u529f\u80fd\u3002\u4e0d\u8fc7\uff0c\u5728\u4e2d\u56fd\u4e00\u822c\u7528\u8fd9\u4e2a\u529f\u80fd\u7684\u4eba\u5927\u90e8\u5206\u662f\u5173\u952e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u76f4\u64ad\u7684\u5feb\u901f\u53d1\u5c55 - Shuo Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shuo-digital.com\/zh-hans\/\u76f4\u64ad\u7684\u5feb\u901f\u53d1\u5c55\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u76f4\u64ad\u7684\u5feb\u901f\u53d1\u5c55 - Shuo Digital\" \/>\n<meta property=\"og:description\" content=\"\u00ab \u76f4\u64ad\u00a0\u00bb \u5c31\u662f\u65e5\u5e38\u65f6\u523b\u7684\u76f4\u64ad\uff0c\u6240\u6709\u7684\u4e92\u8054\u7f51\u7528\u6237\u53ef\u4ee5\u5229\u7528\u8fd9\u4e2a\u529f\u80fd\u3002\u4e0d\u8fc7\uff0c\u5728\u4e2d\u56fd\u4e00\u822c\u7528\u8fd9\u4e2a\u529f\u80fd\u7684\u4eba\u5927\u90e8\u5206\u662f\u5173\u952e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shuo-digital.com\/zh-hans\/\u76f4\u64ad\u7684\u5feb\u901f\u53d1\u5c55\/\" \/>\n<meta property=\"og:site_name\" content=\"Shuo Digital\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-12T12:46:35+00:00\" \/>\n<meta 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