le 21 December 2017 Where to communicate ? We all know it, China has a digital ecosystem very different from ours. Exit Facebook, Twitter, Instagram and so on. To develop a brand in China, you have to master…
le 12 November 2017 Live stream, a growing phenomenon A “live-stream” is the live transmission of daily events over the Internet. This Chinese social network app’s feature is accessible by everyone, but is mostly used by influencers, called KOL…
le 29 August 2017 Tourism: time to set to the Chinese time! In 2015, Chinese tourists were 2,2 million to travel to France. In 2016, they were 400 000 less. Reasons of this drop are multiple : the feeling of insecurity after the…
le 6 July 2017 Promoting France as a traveling spot through Chinese social media Thanks to a better standard of living and an access to a society of consumption, a bigger part of China’s population can now afford to travel abroad. In 2014, Chinese…