{"id":1393,"date":"2019-10-25T11:23:23","date_gmt":"2019-10-25T09:23:23","guid":{"rendered":"http:\/\/www.shuo-digital.com\/?p=1393\/"},"modified":"2019-10-24T11:31:54","modified_gmt":"2019-10-24T09:31:54","slug":"the-wedding-industry-in-china","status":"publish","type":"post","link":"https:\/\/www.shuo-digital.com\/en\/the-wedding-industry-in-china\/","title":{"rendered":"The wedding industry in China"},"content":{"rendered":"\n

The Chinese wedding ceremony has little in common with Western practices. Although the latter are increasingly adopted in Asia, the Middle Kingdom remains very traditional. For example, there is no “day” dedicated to marriage like Saturday. However, Chinese astrology recommends getting married on a “big day”. Thus, the date is chosen after consultation of the calendar, thanks to the divination<\/a> (it is also the case for the Chinese diaspora).<\/p>\n\n\n\n

Chinese marriage, traditions still firmly rooted<\/strong><\/h2>\n\n\n\n

Traditional\nChinese culture places a premium on red color. It symbolizes happiness,\nsuccess, luck, wealth and vitality. It represents the fire and the sun and it\nwould ward off evil and demons. It is also the color of the celebrations,\nincluding that of the Chinese wedding. White is traditionally outlawed because\nit represents mourning.<\/p>\n\n\n\n

In\naddition, the sign “double joy \/ happiness – \u56cd” must be\npresent on invitation cards, scarves, decoration, etc. Clothes often have\ndragon designs that represent the man and phoenixes that embody the woman.\nThese two legendary animals symbolized the imperial couples; they are\nsynonymous with marital harmony, virtue and prosperity.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Marriage\nrepresents, beyond the union of two bodies, the connection between two\nfamilies. Thus, each invites his relatives and his relations further away, so\nthat they welcome many guests.<\/p>\n\n\n\n

Traditionally,\nthe Chinese marriage took place in 6 stages: first the marriage proposal\nthrough the matchmaker, then the betrothal, the kidnapping of the future bride\nat the home of her parents (prohibition to put the foot in earth), then the\nreligious wedding, the festivities and finally, the wedding night. Thus, 2 to 3\ndays are necessary to unite two people.<\/p>\n\n\n\n

The bride\nhas several outfits (between 5 and 7): one for photos, one for reception …\nThe most spectacular dresses are used primarily for wedding photos, which are\nmade before the ceremony. On D-day, the woman can wear a “longfeng\ngua” \u9f99\u51e4 \u8902 a set\nconsisting of a straight jacket and skirt with many embroidery. She can also\nopt for a “Xiuhe – \u79c0\u79be”, a similar outfit more ample\nand more sober. Both are red with dragon and phoenix motifs. Then, it happens\nthat the bride chooses a Western-style white dress. Then she can still change\nto a cocktail dress at the party. Finally, she can thank the guests at the\nmoment of their departure with a “Qipao”, Shanghai dress close to the\nbody. Bridal dress shops are numerous, offering different outfits depending on\nthe time of the wedding. They can be put on sale or rented.<\/p>\n\n\n\n

“French” weddings, a fashionable practice for the Chinese<\/strong><\/h2>\n\n\n\n

The\nwealthiest Chinese are more and more seduced by Western weddings, which can\nmean a stay of several days in France. These “romantic weddings”\nallow them to renew their vows on the French territory, and to live a unique\nexperience. It is also a way to show his financial comfort with his family.<\/p>\n\n\n\n

Paris and\nthe Touraine region offer the most popular executives. On the one hand, Paris\nis the romantic city par excellence, and on the other hand, the castles of the\nLoire are dreaming many tourists by their history, their magnificence and the\nsurrounding vineyards. Other regions are beginning to gain notoriety. Provence\nwas the location of the series Dreams behind a crystal curtain – while Brittany\nbecame famous thanks to another, Flowers and mists – \u82b1\u975e\u82b1 \u96fe \u975e \u96fe.<\/p>\n\n\n\n

\"\"
Jenny Zhang, one of the leading actresses of “Behind a Crystal Curtain” during a photo shoot. Credit: Xinhua News <\/figcaption><\/figure><\/div>\n\n\n\n

If\nunfortunately, the scandal of Chinese marriages at the mayor of Tours has\nsplashed this industry, many French providers have been and can still enjoy\nthese private tourists.<\/p>\n\n\n\n

Business perspective for the wedding industry<\/strong><\/h2>\n\n\n\n

The Chinese\nare willing to spend a lot of money on their wedding, given the importance\ngiven to “Mianzi – \u9762\u5b50” (the “face” or\n“reputation”). It is thus a question of proving one’s financial\ncapacities, of showing one’s success and belonging to the privileged social\nclass. The groom is supposed to take care of the home (housing), to which are\nadded the ornaments, the photos and the place of reception. The bride’s family\nis invited to offer the car. The wedding must be an unforgettable event for\nfamilies and guests.<\/p>\n\n\n\n

The creators\nof wedding dresses and outfits in general, photographers, hotels … are the\nfirst beneficiaries of the extravagances of the bride and groom. While most\nstructures are Chinese regarding the organization of travel and stay on site,\nFrench providers can form partnerships to publicize their offers. The bride and\ngroom, who want western outfits (white dress, lace, veil, bouquets of fresh\nflowers), can be offered embroidery “in the Chinese”, like the French\nlace that adorns the dresses.<\/p>\n\n\n\n

Likewise, Chinese grooms place a lot of importance on photos. They want professional-quality prints printed on beautiful paper. Being done upstream, the videos and the snapshots can be posted on the D-day. Most of the time, these photography sessions take place before the ceremony. They take place in the most beautiful, the most romantic and the most picturesque tourist places. The wedding photographers are known for their staging of the most original and neat. This is not without causing delicate situations, as evidenced by this report<\/a>.<\/p>\n\n\n\n

\"\"
Excerpt from the South China Morning Post video on wedding staging. Credit: SCMP <\/figcaption><\/figure><\/div>\n\n\n\n

The owners\nof beautiful mansions and castles are also the lucky beneficiaries of these\nweddings, although couples rarely stay beyond the ceremony. Tourists are ready\nto spend considerable sums to live the dream of a “French” alliance\nin an exceptional place. The kitsch (staff livery, period music) is even\nrecommended!<\/p>\n\n\n\n

If you\nwant to seize opportunities in this (French) Chinese wedding industry, do not\nhesitate to contact us via info@shuo-digital.fr.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Chinese wedding ceremony has little in common with Western practices. Although the latter are increasingly adopted in Asia, the Middle Kingdom remains very traditional. For example, there is no “day” dedicated to marriage like Saturday. However, Chinese astrology recommends getting married on a “big day”. 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