{"id":956,"date":"2018-05-28T15:49:24","date_gmt":"2018-05-28T13:49:24","guid":{"rendered":"http:\/\/www.shuo-digital.com\/?p=956\/"},"modified":"2019-10-23T17:22:52","modified_gmt":"2019-10-23T15:22:52","slug":"shuo-digital-in-the-news","status":"publish","type":"post","link":"https:\/\/www.shuo-digital.com\/en\/shuo-digital-in-the-news\/","title":{"rendered":"Shuo Digital in the news #1"},"content":{"rendered":"<p>With the emergence of e-commerce in the whole world, the disappearance of physical stores could have been predictable. However, against all odds, the evolution of consumers\u2019 behavior and&nbsp; technological advances strengthen the interest on physical stores and allow the revolution of the customer experience. China saw it coming and is now a pioneer in the development of a new era of \u201cphysico-digital\u201d business.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>New retail, the future of business<\/strong><\/h1>\n<p>The growth of this transformation is linked to the very rapid digitalization of Chinese society. Indeed, its population is the most connected in the world. If Chinese people have been known for a long time to always carry important sum of cash while traveling, they now prefer to pay by QR code with their mobile phones. Thanks to the emergence of apps such as WeChat that make almost everything possible &#8211; from booking a plane ticket to buying a perfume &#8211; Chinese cannot live without their smartphone.<\/p>\n<p>Alibaba, China\u2019s leader of e-commerce, clearly understood the need to redefine business by integrating new technologies. That\u2019s why, in 2016, Jack Ma\u2019s company launched its \u201cnew retail\u201d strategy. The aim is to combine big data and technologies to transform online and offline ways to do business. In the long run, it will result in the absence of boundaries between those two worlds, with a whole \u201cphysico-digital\u201d fusion.<\/p>\n<p style=\"text-align: center;\">Read the article on <a href=\"https:\/\/asialyst.com\/fr\/2018\/05\/23\/chine-laboratoire-geant-nouveau-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Asialyst<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the emergence of e-commerce in the whole world, the disappearance of physical stores could have been predictable. However, against all odds, the evolution of consumers\u2019 behavior and&nbsp; technological advances strengthen the interest on physical stores and allow the revolution of the customer experience. China saw it coming and is now a pioneer in the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shuo Digital in the news #1 - Shuo Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shuo-digital.com\/en\/shuo-digital-in-the-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shuo Digital in the news #1 - Shuo Digital\" \/>\n<meta property=\"og:description\" content=\"With the emergence of e-commerce in the whole world, the disappearance of physical stores could have been predictable. 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