{"id":870,"date":"2018-04-23T14:14:38","date_gmt":"2018-04-23T12:14:38","guid":{"rendered":"http:\/\/www.shuo-digital.com\/?p=870\/"},"modified":"2018-09-28T10:03:01","modified_gmt":"2018-09-28T08:03:01","slug":"%e6%88%91%e5%8f%ab%e3%80%82%e3%80%82%e3%80%82","status":"publish","type":"post","link":"https:\/\/www.shuo-digital.com\/zh-hans\/%e6%88%91%e5%8f%ab%e3%80%82%e3%80%82%e3%80%82\/","title":{"rendered":"\u6211\u53eb\u3002\u3002\u3002"},"content":{"rendered":"<p>\u627e\u4e00\u4e2a\u597d\u4e2d\u6587\u540d\u662f\u5343\u4e07\u4e0d\u8981\u5ffd\u89c6\u7684\u4e00\u4e2a\u5730\u6b65\u56e0\u4e3a\u5b83\u4f1a\u5f71\u54cd\u8be5\u516c\u53f8\u7684\u58f0\u8a89\u3002\u4e3a\u4f55\u6539\u540d\u5b57\uff1f\u4e3a\u4f55\u4e0d\u80fd\u7528\u54c1\u724c\u6216\u516c\u53f8\u7684\u82f1\u8bed\u540d\uff1f\u8fd9\u662f\u56e0\u4e3a\u4e2d\u6587\u7684\u97f3\u8c03\u6bd4\u5176\u5b83\u8bed\u8a00\u4e0d\u4e00\u6837\uff0c\u4e2d\u6587\u4e5f\u6ca1\u6709\u5b57\u6bcd\u8868\u00a0! \u4e00\u4e2a\u82f1\u8bed\u5355\u8bcd\u7684\u9605\u8bfb\u6216\u91cd\u590d\u53ef\u4ee5\u53d8\u6210\u00a0\u00ab \u5371\u9669\u00a0\u00bb \u7684\uff0c\u751a\u81f3\u8ba9\u522b\u4eba\u8bef\u4f1a\u5b83\u7684\u610f\u601d\u3002\u4e3a\u4e86\u8ba9\u5728\u4e2d\u56fd\u89c6\u89d2\u7f51\u7edc\u7684\u6570\u5b57\u7b56\u7565\u7684\u8bbe\u7f6e\u53d8\u5f97\u7b80\u5355\uff0c\u67d0\u54c1\u724c\u9700\u8981\u9009\u62e9\u4e00\u4e2a\u9002\u5408\u8fd9\u4e2a\u5e02\u573a\u7684\u4e00\u4e2a\u5177\u4f53\u7684\u540d\u5b57 (<em>rebranding<\/em>)\u800c\u7528\u5728\u54c1\u724c\u7684\u6240\u6709\u5a92\u4f53\u4e0a\u3002<\/p>\n<p>\u9009\u62e9\u4e00\u4e2a\u4e2d\u6587\u540d\u80fd\u52a0\u5f3a\u516c\u53f8\u4e0e\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u5173\u7cfb\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u4ec5\u80fd\u6b63\u786e\u5730\u53d1\u97f3\u8fd9\u4e2a\u540d\u5b57\uff0c\u800c\u4e14\u4ed6\u4eec\u4e5f\u53ef\u4ee5\u638c\u63e1\u5b83\u7684\u610f\u601d\u3002\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e2a\u76ee\u7684\uff0c\u54c1\u724c\u4e2d\u6587\u540d\u8981\u6ce8\u610f\u97f3\u8c03\u548c\u8bed\u4e49\u7684\u53d8\u5316\u3002\u6c49\u8bed\u7684\u786e\u662f\u4e00\u79cd\u5f88\u4e30\u5bcc\u5e76\u6709\u540c\u97f3\u8bcd\u7684\u8bed\u8a00\u3002\u6240\u4ee5\uff0c\u9009\u62e9\u4e00\u4e2a\u4e2d\u6587\u540d\u786e\u5b9e\u8981\u5341\u5206\u6ce8\u610f\u4e3a\u4e86\u4f20\u8fbe\u54c1\u724c\u7684\u7279\u6b8a\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>\u597d\u597d\u7684\u5b66\u751f\u4eec\u3002<\/strong><\/h1>\n<p>\u4e00\u4e9b\u54c1\u724c\u6210\u529f\u7ed3\u5408<a href=\"https:\/\/www.hbrfrance.fr\/magazine\/2014\/03\/1676-en-chine-attention-votre-nom-de-marque\/\" target=\"_blank\" rel=\"noopener\">\u97f3\u8c03\u548c\u8bed\u4e49\u7684\u7ffb\u8bd1<\/a>\uff0c\u6bd4\u5982 Nike \u53d1\u97f3\u6210\u00a0\u300a[naikr] \u8010\u514b\u300b\uff0c\u6c49\u5b57\u7684\u610f\u601d\u662f\u00a0\u00ab\u00a0\u8010\u529b\u7684\u514b\u670d\u00a0\u00bb\u3002\u540c\u6837\uff0cCoca-Cola \u9009\u62e9\u4e86\u56db\u4e2a\u5355\u8bcd\u00a0: \u300a[kr\u0259kr\u0259\u028akr\u0259l\u0259] \u53ef\u53e3\u53ef\u4e50\u300b\uff0c\u610f\u601d\u662f \u00ab\u8ba9\u53e3\u4e50\u89c2\u00bb \u6216 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rel=\"noopener\">\u300a\u53ef\u53e3\u53ef\u4e50\u300b\u8fd9\u4e2a\u54c1\u724c\u540d\u7684\u9009\u62e9\u5f71\u54cd\u4e86\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u559d\u8336\u4e60\u60ef\uff0c\u5e76\u8ba9\u53ef\u53e3\u53ef\u4e50\u6210\u529f\u8fdb\u5165\u4e2d\u56fd\u7684\u5e02\u573a<\/a>\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-718 aligncenter\" src=\"http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/04\/Coca-cola-Banner-903X333-300x111.png\" alt=\"\" width=\"300\" height=\"111\" srcset=\"https:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/04\/Coca-cola-Banner-903X333-300x111.png 300w, https:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/04\/Coca-cola-Banner-903X333-768x283.png 768w, https:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/04\/Coca-cola-Banner-903X333.png 903w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u53e6\u5916\u4e00\u4e2a\u597d\u7684\u8c03\u6574\u662f Cache-Cache 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rel=\"noopener\">\u5f88\u81ea\u8c6a\u5730\u58f0\u660e<\/a>\u5b83\u7684\u4e2d\u6587\u540d\u00a0: \u00ab\u00a0Ai Bi Ying\u00a0\u7231\u5f7c\u8fce\u00bb, \u76f8\u5f53\u4e8e \u00ab\u8ba9\u7231\u5f7c\u6b64\u76f8\u8fce\u00bb\u3002\u4ece\u4e00\u4e2a\u4e0d\u4f1a\u6c49\u8bed\u7684\u6b27\u6d32\u4eba\u6765\u770b\uff0c\u8fd9\u4e2a\u540d\u5b57\u5c31\u9002\u5408\u8fd9\u5bb6\u516c\u53f8\u7684\u4ef7\u503c\u89c2\u3002<\/p>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-723 aligncenter\" src=\"http:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/04\/airbnb-logo-226x300.jpg\" alt=\"\" width=\"226\" height=\"300\" srcset=\"https:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/04\/airbnb-logo-226x300.jpg 226w, https:\/\/www.shuo-digital.com\/wp-content\/uploads\/2018\/04\/airbnb-logo.jpg 400w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/><\/strong><\/p>\n<p>\u4e0d\u8fc7\uff0c\u4e0d\u5c11\u4e2d\u56fd\u7f51\u540d\u5f88\u5feb\u5728\u7231\u5f7c\u8fce\u7684\u5fae\u535a\u4e0a(<a href=\"http:\/\/www.shuo-digital.com\/zh-hans\/%e5%9c%a8%e5%93%aa%e4%ba%9b%e5%b9%b3%e5%8f%b0%e4%b8%8a%e8%bf%9b%e8%a1%8c%e6%b2%9f%e9%80%9a%ef%bc%9f\/\" target=\"_blank\" rel=\"noopener\">\u50cf\u63a8\u7279\u7684\u4e00\u79cd\u5fae\u535a\u7f51\u7ad9<\/a>)<a href=\"https:\/\/qz.com\/939253\/chinas-consumers-hate-airbnbs-new-chinese-name-so-much-that-they-are-brainstorming-a-new-one\/\" target=\"_blank\" rel=\"noopener\">\u8868\u8fbe\u4ed6\u4eec\u7684\u7262\u9a9a<\/a>\u56e0\u4e3a\u00a0\u00ab \u5f7c\u00a0\u00bb\u00a0\u548c \u00ab \u8fce\u00a0\u00bb \u8fd9\u4e24\u4e2a\u5b57\u5728\u4e00\u8d77\u7684\u8bdd\uff0c\u4ed6\u4eec\u7684\u58f0\u97f3\u548c\u53d1\u97f3\u5bf9\u4e2d\u56fd\u4eba\u6765\u8bf4\u53c8\u4e0d\u597d\u542c\u53c8\u4e0d\u597d\u53d1\u3002\u800c\u4e14\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u53d1\u97f3\u7684\u56f0\u96be\u00a0\u00ab\u00a0\u7231\u5f7c\u8fce\u00a0\u00bb \u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u53ef\u4ee5\u53d8\u6210\u00a0\u00ab\u00a0\u7231Bing\u00a0\u00bb\u3002\u6700\u540e\uff0c\u00a0\u00ab\u00a0\u5f7c \u00bb \u8fd9\u4e2a\u5b57\u7684\u53d1\u97f3\u4e5f\u662f\u4e00\u4e2a\u4fae\u8fb1\u6027\u8bcd\u7684\u540c\u97f3\u8bcd\u3002<\/p>\n<p>\u6765\u5438\u5f15\u4e2d\u56fd\u7684\u6d88\u8d39\u8005\u7684\u8bdd\uff0c\u9009\u4e00\u4e2a\u4e2d\u6587\u540d\u5bf9\u67d0\u4e2a\u724c\u5b50\u662f\u4e00\u4e2a\u5f88\u91cd\u8981\u800c\u4e0d\u5bb9\u6613\u7684\u5730\u6b65\u3002\u4e3a\u4e86\u5229\u7528\u6c49\u8bed\u7684\u4e30\u5bcc\u6027\uff0c\u724c\u5b50\u9700\u8981\u4e8b\u5148\u597d\u597d\u601d\u8003\u540d\u5b57\u7684\u8bed\u4e49\u548c\u8bed\u97f3\u65b9\u9762\u3002\u540d\u5b57\u8981\u4f20\u8fbe\u724c\u5b50\u7684\u4ef7\u503c\u89c2\u4e5f\u4e0d\u8981\u53d8\u4fd7\u6c14\u7684\u3002\u6240\u4ee5\uff0c\u5982\u679c\u67d0\u4e2a\u724c\u5b50\u60f3\u907f\u514d\u6d88\u8d39\u8005\u7684\u73a9\u7b11\u800c\u987a\u5229\u5730\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\uff0c\u5b83\u4eec\u9700\u8981\u597d\u597d\u5730\u4e86\u89e3\u4e2d\u56fd\u7684\u6587\u5316\u548c\u8d8b\u52bf\u3002\u7edd\u5bf9\u4e0d\u8981\u9519\u8fc7\u8fd9\u4e00\u6b65\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u60f3\u4e86\u89e3\u66f4\u591a\uff0c\u8bf7\u8054\u7cfb <\/strong><strong><a href=\"mailto:info@shuo-digital.com\">info@shuo-digital.com<\/a><\/strong><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u627e\u4e00\u4e2a\u597d\u4e2d\u6587\u540d\u662f\u5343\u4e07\u4e0d\u8981\u5ffd\u89c6\u7684\u4e00\u4e2a\u5730\u6b65\u56e0\u4e3a\u5b83\u4f1a\u5f71\u54cd\u8be5\u516c\u53f8\u7684\u58f0\u8a89\u3002\u4e3a\u4f55\u6539\u540d\u5b57\uff1f\u4e3a\u4f55\u4e0d\u80fd\u7528\u54c1\u724c\u6216\u516c\u53f8\u7684\u82f1\u8bed\u540d\uff1f\u8fd9\u662f [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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