Shuo Digital on Radio LCF
Following the conference on the March 28th, we were interviewed by Christophe Tisseyre from Radio LCF – La Chine en français.
In 20 minutes, we offer you an overview of the concepts and techniques used in China’s digital marketing: from online to offline (O2O) to the bad buzz of French brands, not forgetting the New Economy and the Key Opinion Leaders (KOL).