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In Chinese language, shuo 说 means “to talk”, “to tell” or “to explain”.

Shuo Digital is the interpreter of your ambitions towards the Chinese market.

Your e-reputation is one of your essential assets and as such, we adapt your communications on the Chinese internet.

Digital environment analysis

We perform an audit of your digital environment that includes an analysis of your position in the Chinese web and a benchmark study.

Digital strategy consultancy

We assist you in the development of your digital identity. We not only guide you through the most interesting platform (WeChat, Weibo, Zhihu, etc.) for your product, but also advise you on the creation of high impact content toward your key communities.

Corporate reputation monitoring

We carry out or assist you with the setting of a monitoring system, in order to grasp the opportunities of development for your brand. You then can adapt your strategy to the rapid evolution of the Chinese web.


We train your teams in the use of Chinese social platforms (WeChat and Weibo) as well as to the cultural specifics of the Chinese market…We adapt our content to your needs.

Who we are

Founded in 2017, the Shuo Digital agency is specialized in corporate e-reputation and digital strategies consultancy on the Chinese market.

Shuo Digital’s operations are coordinated by Apolline Chorand and Anne L’Yvonnet.

Apolline Chorand graduated from NEOMA Business School with a master degree in enterprise communication. She also holds a MSc in strategy and competitive intelligence. Her diverse work experiences in an electrical distributor, a pharmaceutical lab and an administrative office, grew her expertise in communication (internal and external) and influence. The understanding of reputational issues for companies is therefore her core asset.

Anne L’Yvonnet holds a Master’s degree in International Business and is currently undergoing a vocational training in economic intelligence. She masters Mandarin and is specialized in the Asia-Pacific zone’s geopolitics. She also has an expertise on Chinese political, economic and social systems. Thanks to her seven-year experience in China, she has a deep knowledge about Chinese culture, which allows her to better adapt companies’ according to Chinese social media’s challenges.

Shuo Digital is a branch of Spin Partners, a strategic communication agency.

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Shuo Digital


27 bis, rue Louis Rolland
92120 Montrouge

Tél. : +33 142 37 07 07


Canada 5635 avenue Gatineau Montréal, QC H3T 1X6

Tel. : +1 514 998 4110

SHUO Digital