le 20 February 2018 Chinese New Year in the digital era February 16th marks the beginning of Chinese New Year celebrations. To celebrate this year of the dog, Chinese people are enjoying a few weeks of holidays. Almost 70 million people…
le 15 January 2018 President Macron and the French agri-food industry in China The state visit of President Macron to the People’s Republic of China, from the 8th to the 10th of January 2018, provided an opportunity for Macron to become closer to…
le 1 January 2018 QR codes’ invasion Underused in Occident, the QR code is however essential to every brand, which hopes to develop itself in China. This little square has been made unmissable by the rise of…
le 21 December 2017 Where to communicate ? We all know it, China has a digital ecosystem very different from ours. Exit Facebook, Twitter, Instagram and so on. To develop a brand in China, you have to master…
le 12 November 2017 Live stream, a growing phenomenon A “live-stream” is the live transmission of daily events over the Internet. This Chinese social network app’s feature is accessible by everyone, but is mostly used by influencers, called KOL…
le 29 August 2017 Tourism: time to set to the Chinese time! In 2015, Chinese tourists were 2,2 million to travel to France. In 2016, they were 400 000 less. Reasons of this drop are multiple : the feeling of insecurity after the…
