le 26 September 2018 Putting aside first-tier Chinese cities: lower-tier cities’ potential Today, China is the biggest market in the world. The size of its area and its population are both growth and opportunities factors for any enterprise that wishes to develop…
le 19 September 2018 Shuo Digital on TV Apolline Chorand, co-director of Shuo Digital, was interviewed by the journalist Marie Mamgioglou in Télématin’s “Echoes of the World” program, on September 19th. This interview was about the Chinese TV…
le 11 September 2018 Shuo Digital in the news #2 Élodie Le Gal, co-director of Shuo Digital has been interviewed by Le Journal des Entreprises (“Companies’ Journal”) about the “New Retail” method used by Alibaba. The disappearance of frontiers between…
le 28 August 2018 Discovering Chinese sale festival Throughout the year, Chinese calendar is punctuated by multiple festivals. These either traditional or modern cultural practices shape the consumption and habits of the population. Holidays offer occasions to go…
le 27 July 2018 The after sale service, a necessity for business in China What to do if the product you bought is deficient? The most common idea is to ask the after sale service of the brand. Except that it is often neglected…
le 27 June 2018 E-commerce in China: one market, several ways in While Chinese people’s purchasing power keeps on increasing, their access to Internet improves year by year. These two trends lead to an unparalleled phenomenon: the development of the Chinese ecommerce.…
le 23 April 2018 My name is… Often disregarded, the choice of a Chinese name is however essential for a brand reputation. Why changing the name, why not using an anglicized designation? Simply because mandarin has different…
le 31 March 2018 Shuo Digital on Radio LCF Following the conference on the March 28th, we were interviewed by Christophe Tisseyre from Radio LCF – La Chine en français. In 20 minutes, we offer you an overview of…
le 29 March 2018 Conference – How to navigate between internet control and business opportunities in China ? For the launch of the Asia Club of AEGE (Association de l’Ecole de Guerre Economique) on March 28th 2018, Shuo Digital hosted a conference tackling the questions of Internet monitoring…
le 6 July 2017 Promoting France as a traveling spot through Chinese social media Thanks to a better standard of living and an access to a society of consumption, a bigger part of China’s population can now afford to travel abroad. In 2014, Chinese…
